Colour Pro GIFs

As digital radically changes the way consumers interact with beauty brands, it’s essential for them to respond with content—and plenty of it—that has personality and a point of view. Enter our Clinique makeup stories. Each look had a story grounded in a trend or technique, maintaining the brand’s perspective and expertise. For beauty enthusiasts, we created start-to-finish tutorials, guided by a professional makeup artist. For always-on millennials, there were :15 cutdowns and GIFS. The entire program put Clinique exactly where they wanted to be: everywhere.