Fall/Breast Cancer Campaign

1 in 8 women will get breast cancer. What better way to represent this statistic than show 8 rowers, all breast cancer survivors, moving forward in their recovery together? For Athleta’s Fall campaign, we put the spotlight on the inspiring organization called Recovery on Water that is made up of breast cancer patients and survivors. We invited viewers inside the boat to bring to life the powerful feeling of moving forward with the women in their recovery, while also establishing Athleta’s Power of She platform as a breakthrough voice in the fight against breast cancer.