Maradona, Pelé & Zidane

To celebrate the 2010 World Cup, Louis Vuitton brought three of world’s greatest footballers—Pelé, Diego Maradona and Zinedine Zidane—together for the first time. We shared the excitement online by enabling site visitors to vote on who would win the epic match between Pelé and Zidane; conduct personalized interviews of all three players; and ask Maradona or Pelé for autographs through Facebook Connect. It was Louis Vuitton’s most successful Journeys campaign to date.

Winner: FWA Site of the Month, short-listed 2010 Cannes and 2010 New York Festival

Art Director: Sally Kim