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Raise your hand if you have 7,219 photos on your phone that you can’t bring yourself to get rid of yet have never printed, much less framed.
That’s why Keepsake exists.
This small company, started in 2015, was doing a great business but needed to refresh its branding. I was brought in by the fabulous Mrs & Mr. to help establish a strategic territory and tone of voice for the brand to evolve with. Creatively, the project included a website and app refresh, packaging, and the down-to-earth fun spirit, captured by the brand manifesto.
It’s hiding on your phone:
Your husband’s devilish grin.
Your dog’s mid-air leap.
Your mom holding her grandchild for the first time.
Your daughter’s missing two front teeth.
That epic college reunion.
A random Tuesday in June.
But chances are, you’ve forgotten—
because there are 7,219 other photos on your phone.
Whether it’s big or small, perfect or not,
if the photo is meaningful to you, it deserves to be on your wall.
So we make it easy to get your photos off your phone, and into your home.
At Keepsake, we believe any moment that matters is frame-worthy.
And that life is a little happier when you’re surrounded by meaningful memories.