Fragrance Activation App

Aerin Lauder’s lifestyle brand includes a very successful fragrance collection. To celebrate the launch of two new destinations, Mediterranean Honeysuckle and Tangiers Vanille, we invited everyone to go on an escape.

The mobile-first experience invited consumers to create #myperfectescape through their own photos, which were transformed into a bespoke video that was shared through social channels. Consumers selected images from their camera roll, added a music track and personalized note to create their own elevated video.

Key Influencers including Julie Sarinana, Zanita Whittington, Olivia Thebaut and Lucy Williams helped drive awareness of the stylish, sensory campaign.