Launch Video

In the saturated and fragmented fragrance category, we had to generate a wide-scale awareness campaign for the Michael Kors Gold Collection launch.

The Golden Rules for Going Out were a series of fast, fun videos brought to life by models Grace Mahary, Devon Windsor and Jacquelyn Jablonski. In addition to flooding social channels, we created a custom site for the videos that linked to product. The launch culminated in a high profile event that, combined with all other #FLASHYOURGOLD initiatives, generated 193 earned media impressions and 21 million Instagram impressions.