The Making of the Icons

Some Louis Vuitton products are so iconic, they deserve their own stories. For the 2010 website relaunch, we finally gave two of them - the Speedy and the Keepall - their due.

A mix of history and romance, truth and fiction, we captured the essence of these two bags in individual films. 

For the Speedy, we showed how classic the uptown handbag is by juxtaposing two women of different eras, linked by one character and, of course, the bag. The Keepall weekend bag delivered a little more intrigue: a man, a woman, a city. Were they intended to meet? Flirting with the line between chance and fate created a dramatic travel film.